Senior Director of Sales

Virtual Req #59
Tuesday, October 12, 2021
At Watermark, we partner with institutions of higher education to improve student learning and institutional quality with proven, reliable, and user-friendly assessment management and e-portfolio solutions and supporting services. Watermark is a recognized leader in student assessment, portfolio and accreditation. We serve over 1,700 institutions and close to a million students across the country.

As Senior Director of Sales, you will be an integral part of our Sales team. You will be responsible for leading a multi-state territory, international accounts, continually prospecting, identifying, and securing new client accounts that increase logos, revenue, and profitability for the company. You will work closely with the customer success team to introduce existing customers to the new solution and the sales enablement team to connect customer needs to solution functionality. With your leadership skills and insight into market trends, you will bring those together to marshal a successful team. Additionally, you will be leading six account executives to meet and exceed goals.

Key Responsibilities

  • Develop plans and strategies for developing business and achieving the company’s sales goals

  • Provide timely, detailed, and accurate sales forecasting

  • Create a culture of success and ongoing business and goal achievement Work closely with the Client Success Team to maximize customer relationships and upsells

  • Participate in hiring, training, and developing new members of the sales team

  • Ensure proper use of Salesforce with full engagement from all Account Executives

  • Define and coordinate sales training programs that enable staff to achieve their potential and support company sales objectives

  • Manage customer expectations and contribute to a high level of customer satisfaction

  • Define sales processes that drive desired sales outcomes and identify improvements where and when required

  • Monitor customer, market and competitor activity and provide feedback to company leadership team and other company functions

  • Work closely with the marketing function to establish successful support, channel and partner programs

  • Manage key customer relationships and participate in closing strategic opportunities

  • Travel for in-person meetings with customers and partners and to develop key relationships

Education and Experience

  • Bachelor's degree in business, computer science, or related field or equivalent work experience.

  • Successful experience managing a remote based sales team for at least 3-5 years selling into the higher ed industry with SaaS based products.

  • Track record of recruiting high performing sales executives is a must.

  • Working in a collaborative sales environment is necessary as our sales motion requires cooperation with other sales channels and resources.

  • Successful experience monitoring and evaluating sales rep progress against stated expectations, in addition to aligning and changing behavior with performance expectations

  • Experience managing key customer relationships and closing strategic opportunities

  • Successful experience utilizing a CRM to manage team sales tasks, pipeline, and closing data

  • Experience providing status reports with market and customer feedback to the corporate leadership team

  • Demonstrated ability in all aspects of sales leadership

Desirable Software experience

  • Intermediate skill level in Microsoft suite

  • CRM tools like Salesforce

  • Marketing tools like Uberflip

  • Gong for call recording and transcription with AI for improvements

 Benefits and Perks

  • Competitive salary 
  • Flexible PTO
  • Flexible work schedule
  • Family Bonding Leave
  • Sick Leave
  • Professional development reimbursement
  • Gym reimbursement through UHC  
  • Health insurance plans
  • HAS/FSA (Dependent Care FSA )
  • Dental Insurance
  • Life and Accidental insurance
  • Short term disability
  • 401 K with company matching
  • Calm subscription 
  • Employee referrals incentive
  • Affinity Groups

By applying to this position, you will have an opportunity to share your preferred remote working location from the following time zones: EST, PST, CST, or MST. For this position, Watermark is not accepting candidates in Montana, New Mexico, Colorado, Hawaii, Alaska, or Wyoming.

About Watermark

Watermark’s mission is to put better data into the hands of administrators, faculty, and students everywhere to empower them to connect information and gain insights into learning that will drive meaningful improvements. Through its innovative educational intelligence system, Watermark supports over 1,600 institutions around the world in developing an intentional approach to learning so that they can leverage data for a more holistic view of learning, faculty and staff impact, and institutional quality.

 For more information on Watermark, visit

Watermark is an equal opportunity employer and does not discriminate against an individual based on the individual's race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, or any other protected characteristic or activity.

Other details

  • Pay Type Salary
  • Job Start Date Monday, November 1, 2021